FAQ

Marketing translation focuses on adapting brand messages, campaigns, and customer-facing content – not legal contracts or technical manuals. It's about making your copy resonate with your audience in their own language, with tone, style and emotion that resonates.

Our translators are marketing specialists, who know the power of native-sounding translations, and have the creative confidence to edit copy that might make a translation sound clumsy, or to bring in a humorous play on words or to recreate a local, cultural reference. And because our translators are specialists working on marketing translations all day every day, they don’t have to switch styles from one to another.

Creative translation means improving a translation beyond the literal. It might involve changing syntax, rephrasing awkward passages, or adding a stylistic flourish to make the content feel native and on-brand in another language.

Transcreation involves rewriting content entirely for a new market – without sticking to the original structure. At WeWrite, we favour creative translation, as it offers flexibility – we can decide when a more literal translation works and when full transcreation is needed.

We specialise in major European languages – English, German, French, Italian, Spanish and Dutch – and our network is constantly expanding. Need something else? Just ask – we most likely have the right team already.

Where possible, yes. We aim to assign a consistent team of translators and reviewers to each client. This ensures brand consistency and familiarity, and we brief and train them to match your tone, terminology and aims.

For short texts (up to 1,000 words), we aim for 48 hours to allow time for both translation and review. For longer texts, we estimate 2,000 words per day. Larger jobs can be split across multiple translators for faster delivery.

Yes. Thanks to our large network of talented translators, we can often accommodate last-minute or rush jobs—without sacrificing quality.

No. Urgent translations are delivered with the same care and quality as standard ones—at no additional cost. For very short texts (under 500 words), our standard hourly rate applies. You can see our here.

Our process includes a detailed brief, translation by a native marketing expert, proofreading, and brand alignment checks. We also review in context and against your style guide and term base to ensure consistency across markets.

Yes, we can. We work with a wide range of formats—including presentations, PDFs, HTML, and content directly from your CMS or e-commerce platform. Just let us know your setup, and we’ll return your translations in the same format, ready to publish.

Marketing translations focuses on persuasive content – ads, newsletters, slogans – often requiring creative flair. Website localisation, on the other hand, adapts your site for multilingual audiences, focusing on structure, consistency and user experience across languages. We offer both, with equal attention to detail.

We start by understanding your tone of voice through briefs, sample content and brand guidelines. Then we adapt your brand style into culturally appropriate versions without losing any of your brand's attitude.

We create and maintain a custom term base and style guide for every client. These evolve with each project, ensuring every translator uses the same tone, terminology and phrasing—across markets, formats and channels.

Localisation is the process of adapting content for a specific language and cultural market. It often happens within a translation management platform, where human or AI-generated translations are edited, reviewed, and re-integrated into websites or apps. It’s also known as L10n (Localisation) or part of G11n (Globalisation).

AI localisation uses an MTPE (Machine Translation Post-Editing) workflow to turn raw GPT- or LLM-generated translations into content you can trust. With human linguists to review and refine your copy, making sure it reflects your brand’s tone, objectives, it's a budget-friendly option to make sure your brand continues to resonate in every market.

Yes. WeWrite provides full-scale website content support—including creative brand copy and compliance-focused translations like terms and conditions or cookie notices.

Absolutely. We apply the same rigorous, brand-aware process to app translations—whether it’s UI elements, onboarding flows, or microcopy—so your digital products speak clearly in every language.

We build localisation into your go-to-market plan from day one. First, strategic preparation: we help define your brand voice in the target language. We collaborate closely with you to get tone, terminology, and messaging right.
Then, language execution: we flow that into every localised asset, from landing pages and CRM to SEO content and product copy. We work with you to prioritise markets, align on budget and timelines, and build workflows that support fast, scalable growth.

Our pricing is flexible and tailored. We start by understanding your priorities – what content you need localised, how many markets you’re entering, and your timeline. From there, we build a localisation plan that matches your goals and budget, without locking you into more than you need.

Not directly, but we do work with some really great partners who do. While WeWrite focuses on localisation, content, and language strategy, we regularly collaborate with expert teams in SEO, SEA, performance marketing, branding, and design. If you need a full-stack launch squad, we’re happy to connect you with our trusted partners.