Website and
AI Localisation

"WeWrite has supported us with translations in multiple languages for several years now. Their communication has consistently been friendly, helpful and smooth. Even when it comes to last-minute projects, they have shown a strong dedication to meeting deadlines, sometimes in fact delivering the texts early. In no way has this ever affected the excellent quality of the translations we received. Thank you, Teresa & team. We look forward to continuing working with you!"

waterdrop

Your brand in any language:

  • en
  • de
  • it
  • es
  • fr
  • nl
  • pl

Excellence in our sites

We’ll take care of localising your website from start to finish. Whether it’s the content for your blog, copywriting the brand claims for your homepage, or translating the products you’re driving traffic towards.

Website localisation is an essential part of our holistic approach to translation – from inspiration and awareness to engagement and conversion. And, if budgets are tight, we have AI localisation workflows too, to make sure your message resonates with your customers without losing any of your brand's personality.

We’ve got your back

Continuous translation

If your brand’s website is constantly evolving, and created by different teams across your organisation, we can work within your systems to make sure your translations follow hot on their heels. 

Integrated systems

We work with any filetypes from .html, .csv and .po files to documents and spreadsheets. We can even work directly in your e-commerce platform, CMS or TMS if you prefer.

AI, but human

There are lots of ways to automate translation. But your copy can end up sounding a little strange or bland. Our team of native, marketing expects can improve your copy to make sure your ideas really resonate.

E-commerce emotions

Your products can be described in hundreds of different ways. We’re always searching for the word that connects with your consumers – whether it’s luxury or price-conscious, comforting or daring.

Websites we’ve localised

  • waterdrop
  • Vytal
  • gitti

Letting words flow

Partnering with waterdrop on its new product campaigns in multiple languages, WeWrite helps the "Drink More Water" brand launch into new markets by developing waterdrop's brand style multilingually to create impactful and consistent copy.

What we provided:

  • Landing page copy
  • Product descriptions
  • CRM
  • T&Cs
  • Apps and widgets

Squaring the circular economy

Localising Vytal's content into multiple languages, including Danish, Portuguese, Norwegian, Hungarian, Swedish, Russian, French, Dutch, German, Spanish and English, WeWrite has been able to provide consistent, nuanced translations for out-of-context copy and ensure Vytal's brand feels local in all markets.

What we provided:

  • Videos
  • Consumer app
  • Partner app

Tone on tone

When vegan beauty brand gitti launched in the US, Netherlands, Italy and France, we came on board to make sure all their websites hit the right tone.

What we provided:

  • Product launches
  • Campaign copy
  • Web content & FAQs

From € 0.14 per word

Whether AI or human, we write creative, clever translations powered by marketing specialists to make sure your brand doesn’t lose its zing.

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    Creative & punchy

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    Native-sounding

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    Triple review

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    Implementation

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    Glossary maintenance

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    Any file type

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Get in touch

We know that everyone’s needs (and budgets) are different.
So, whether you’re keen to get started, or just want to find out more, drop us a line.

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Stories

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FAQs

What is AI localisation?

AI localisation uses an MTPE (Machine Translation Post-Editing) workflow to turn raw GPT- or LLM-generated translations into content you can trust. Human linguists review and refine copy to make sure it reflects your brand’s tone, messaging goals, and emotional intent, so that it resonates in every market.

What is localisation?

Localisation takes place within an online translation or localisation platform, allowing translations to be added by humans (or machines) and ported back to a website within seconds. It can also be known as L10n (Localisation) or G11n (Globalisation).

What’s the difference between marketing translation and website localisation?

All of our translators and reviewers provide creative translations for both marketing and website copy. But not all the fields on your website are the same – marketing translation may require a long, hard and creative brainstorming. While for website localisation, we might work within your e-commerce, content or translation management platform, and the focus might be on consistency over multiple languages. Our rates for both styles of translation are the same, so let’s not quibble over what we call it. (Even if that is one of our favourite things!)

What languages do you translate into?

While we specialise in European languages, our roster of languages and our teams of translators are growing all the time. Just get in contact to find out more.

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