FAQ

Marketing translation covers pretty much everything, doesn’t it. Except for instruction booklets, car manuals and legal contracts, perhaps. It’s customer-centric translation where we put your customers first, and say it with style.

Our translators are marketing specialists, who know the power of native-sounding translations, and have the creative confidence to excise a snippet from the original that makes a translation sound clumsy, or to bring in a humorous play on words or to recreate a local, cultural reference. And because our translators are specialists working on marketing translations all day every day, they don’t have to switch styles from one to another.

Creative translation is the confidence to edit a translation to make it sound better, to change the syntax of a sentence to make it sound more native, or to enhance a piece of content with a writerly flourish.

Transcreation isn’t so much different from creative translation, only that transcreation purposefully excludes a more direct translation. Here at WeWrite, we prefer creative translation, as it gives us the freedom to choose when a sentence is suitable for transcreation or when a 1:1 translation might be the better option.

While we specialise in European languages, our roster of languages and our teams of translators are growing all the time. Just get in contact to find out more.

While we can’t guarantee you’ll always have the same translators, it makes sense all round to have a small team of dedicated translators and reviewers for each of our clients, who we provide with trainings and in-depth briefings.

That’s a very good question. For short translations (up to 1000 words), we prefer to have at least 48 hours for translation and review. For longer translations of 1000 words or more, we usually estimate 2000 words a day. But for even longer translations, we can share these between more than one translator.

We work with a large pool of freelance translators, so we’ll often be able to find an expert linguist to take care of any urgent translations.

No. Because emergency translations are subject to the same rigorous standards as all of our translations, we don’t charge extra for urgent requests. Should your request fall under 500 words however, our standard hourly rate applies.

Here at WeWrite, we have a tried and tested process where includes a text analysis, translator briefing, translation by a native marketing specialist, proofreading for spelling and grammar, as well as in-context and consistency reviews where we match the translation against brand voice and style and our term base.

Yes, we can! Just let us know what you need, and our team can extract your texts and implement your shiny new translations into just the same formats as we found them in.

All of our translators and reviewers provide creative translations for both marketing and website copy. But not all the fields on your website are the same – marketing translation may require a long, hard and creative brainstorming. While for website localisation, we might work within your e-commerce, content or translation management platform, and the focus might be on consistency over multiple languages. Our rates for both styles of translation are the same, so let’s not quibble over what we call it. (Even if that is one of our favourite things!)

Whatever your brand persona, we work hard to understand your tone of voice and style. It’s not always possible to create wordplay and humour in the same places, but by understanding how you write, we can find creative solutions in other places to reflect the uniqueness of your brand.

From your first translation with us, we create both a style guide and a term base that grows with every translation. We’re constantly adding to it, so that we can be consistent with how we’ve phrased things in the past, and across all translations.

Localisation takes place within an online translation or localisation platform, allowing translations to be added by humans (or machines) and ported back to a website within seconds. It can also be known as L10n (Localisation) or G11n (Globalisation).

Yes, we can. WeWrite provides an end-to-end service for all the words on your website – from writing brand claims to translating terms and conditions and much more inbetween.

Yes, we apply our same creative and rigorous approach to translating apps too.